The Accessible Handwashing Initiative by Step 'n Wash

Change happens when parents ask.

Kids should always be able to wash their hands. And parents should never have to lift their kids to the sink.Retailers know they can do better, but they set priorities based on customer feedback.

How this works

When you fill out the form, an Accessible Handwashing Initiative team member will call the selected store closest to your zip code to ask the store manager to provide child-friendly handwashing at their store.We'll also send a handwritten letter to the store manager on your behalf!

Do even more.

Prefer to take action yourself? Here are the best ways to help:

Post on social media
Talk to your local store manager
Spread the word!

Show me what I can do

Thank you!

We're going to call and write to the store(s) you selected, and we're excited to share their feedback with you!Want to do more?

Show me what I can do

How to help

Nothing beats an in-person conversation. The best thing you can do is have a friendly conversation with your local store manager.Tell them how much you and other parents would appreciate a safe step stool or a lowered sink in the restroom, and mention how other stores like Target, Home Depot, and Olive Garden provide Step 'n Wash stools.Want to step it up? Download this guide for store managers, print a copy, and share it during your conversation.

Download the guide

Social media

The most impactful thing you can do on social media is share a picture of the struggle. Have a friend snap a picture of you hoisting your child to the sink, or share a picture of the messy aftermath.Don't forget to tag the store where you want to see a change!

About the initiative

The Accessible Handwashing Initiative was formed by Step 'n Wash to address two sides of an issue that we see almost every day.We hear from thousands of parents every year who say things like, "this product should be everywhere"!When we talk to retail executives, they agree that accessible handwashing is a problem in their stores. In fact, most have Step 'n Wash on their list of future projects. But that "list of projects" might be 150 items long. Executives tell us time and time again that they will prioritize accessible handwashing when their customers start to ask for it.We formed The Accessible Handwashing Initiative to help connect the dots between parents and retail executives.

Isn't this a little bit self-serving?

It's more than a "little bit" self-serving! Step 'n Wash manufactures the most popular installed step stool for commercial restrooms.But we're not a faceless corporation; we're parents who struggle to wash our own kids' hands and this is a problem we want solved.The Accessible Handwashing Initiative doesn't just recommend Step 'n Wash products. Our guide for store managers provides numerous ways to make handwashing better for families - but it would be dishonest to ignore our own self-interest in promoting accessible handwashing.

How we use your information

When you submit a request, we contact only the stores you select and send you updates about your request. We do not sell your information. If you ask us to stop contacting you, we will.

Privacy Policy

Last updated: September 23, 2025This Privacy Policy explains how The Accessible Handwashing Initiative (“we,” “us,” “our”) collects, uses, and shares information when you visit our site or submit a store request.By using this site, you agree to the practices described here.Who we areThe Accessible Handwashing Initiative is led and funded by Step ’n Wash LLC. We use this site to help parents and caregivers request accessible handwashing options at the stores they visit.Contact:
Email: [email protected]
Phone: 770-677-4000Information we collect
Information you provide1. Name
2. Reason for caring, a short note we can include in a letter
3. ZIP code
4. Retailers you care about
5. Email address
6. Any links you share to public posts or commentsInformation collected automaticallyWhen you visit the site, we and our service providers may collect:1. Device and browser information
2. IP address and general location
3. Pages viewed and actions taken
4. UTM parameters and referral source
5. Session recordings and heatmapsWe use the following tools to collect some of this data:1. Google Analytics for site usage and performance
2. Microsoft Clarity for session replay and heatmaps
3. Meta advertising tools such as the Meta Pixel for ad measurement and audience insightsHow we use informationWe use your information to:1. Contact the specific retailers you select on your behalf
2. Include your note in a letter or message to a store
3. Email you updates about your request
4. Operate, maintain, and improve the site and our outreach
5. Measure the effectiveness of our pages and ads
6. Create aggregate, de-identified reports by city or retailerWe do not sell your personal information.How we share informationWe may share information with:1. Retailers you select so we can submit your request and include your note
2. Service providers that help us run the site, forms, emails, analytics, or ads
3. Law enforcement or regulators if required by law or to protect our rightsWe do not share your information with other third parties for their own marketing.Cookies and trackingWe use cookies and similar technologies to run the site and understand how it is used. This includes cookies set by Google Analytics, Microsoft Clarity, and Meta.You can control cookies through your browser settings. You can also use the following:1. Google Analytics Opt-out Browser Add-on
2. Your AdChoices or device settings for interest-based ads
3. Privacy settings within your Meta accountBlocking cookies may limit some features.Your choicesUpdates. You can opt out of emails at any time by contacting us.Access, correction, deletion. You can request a copy of your information, ask us to correct it, or ask us to delete it, subject to legal allowances.Do Not Track. We do not respond to Do Not Track signals.To make a request, email [email protected] and include “Privacy request” in the subject.Children’s privacyThis site is intended for adults who can submit requests to retailers. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information, contact us and we will delete it.Data retentionWe keep personal information only as long as needed for the purposes described here. Typical retention is up to 24 months from your last interaction, unless a longer period is required for legal or operational reasons.SecurityWe use reasonable administrative, technical, and physical safeguards to protect personal information. No method of transmission or storage is perfectly secure, so we cannot promise absolute security.International visitorsOur services are operated in the United States. If you visit from outside the U.S., you understand that your information may be processed in the U.S., where laws may differ from those in your country.State and regional rightsDepending on where you live, you may have additional rights.California. You may have rights to know, access, delete, correct, and limit the use of certain information. You also have the right to opt out of sharing for cross-context behavioral advertising. To exercise these rights, contact us at [email protected]. We do not sell personal information as that term is defined under California law.EEA and UK. If you are in the European Economic Area or the United Kingdom, our legal bases include consent and legitimate interests such as site operation and advocacy outreach. You can withdraw consent at any time. You may also have rights to access, correct, delete, restrict processing, and data portability. You can lodge a complaint with your local data protection authority.Changes to this policyWe may update this policy from time to time. If we make material changes, we will post the new policy on this page with a new “Last updated” date.